Ferrari confirmed a new multi-year sponsorship deal with Santander from 2022.
Ferrari confirmed a new multi-year sponsorship agreement with Santander, marking the Spanish bank’s return as a major commercial partner from the 2022 Formula 1 season. Santander rejoined the team as a premium partner, reinforcing Ferrari’s commercial platform ahead of new technical regulations.
The partnership was a familiar one. Santander had previously been closely associated with Ferrari during the early 2010s, a period defined by strong title challenges and global visibility. Its return signalled renewed confidence in Ferrari’s long-term competitiveness and brand strength.
From Ferrari’s perspective, the timing was deliberate. The 2022 regulation reset placed increased emphasis on stability, long-term investment and global partnerships. Securing a high-profile financial institution provided commercial continuity as the team reshaped its technical direction.
For Santander, the deal aligned with its strategy of leveraging Formula 1’s global reach during a new era for the sport. The agreement underlined Ferrari’s continued appeal to blue-chip sponsors despite recent on-track inconsistency.
